Rio 2016: Usain Bolt, Michael Phelps, Coca-Cola Dominated Social Chatter
Two of the biggest stories throughout the 2016 Summer Olympic Games were the dominating performances of American swimmer Michael Phelps and Jamaican sprinter Usain Bolt.
According to Brandwatch, they accounted for nearly one-half of athlete-based discussion on social media.
Data provided to SocialTimes by Brandwatch shows that, among top athletes at the Games, 25 percent of the social mentions were about Bolt and 24 percent about Phelps. American gymnast Simone Biles accounted for 11 percent of the social chatter.
Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from the Opening Ceremony (Aug. 5) through the Closing Ceremony (Aug. 21).
Here’s a look at the times when social conversation around the Olympics spiked, with swimmers Simone Manuel and Phelps driving the highest point (all times ET):
10 p.m. Aug. 11, more than 240,000 mentions:Â Manuel became the first woman to win an individual gold medal in swimming, while Phelps claimed a gold and a silver medal within the same hour.
9 p.m. Aug. 14, more than 236,000 mentions: Bolt won his third 100-meter gold medal.
9 p.m. Aug. 9, more than 203,000 mentions: Many mentions within this hour were focused on swimmers Phelps and Chad le Clos, both in the pool and the waiting room antics prior to the 200-meter butterfly race.
8 p.m. Aug. 5, more than 189,000 mentions: Opening Ceremony.
10 p.m. Aug. 13, more than 175,000 mentions: Phelps and his victory to accumulate 23 gold medals.
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Source: Inside Social Games
URL: http://www.insidesocialgames.com
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