Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome" I say yes.
One of the ways that I save time and effort is building out Facebook saved audiences. These do take some time to build out initially, but you will be thanking yourself in the future when your client or boss asks you on a Friday afternoon to build out a campaign that needs to be launched by the end of the day.
You may already know what saved audiences are, but for those that haven?t delved into these before, except to create lookalike audiences, they are premade audience targeting that you can simply insert into your ad sets in the future. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it. Here are some tips that I have found to be useful over the years of saved audience building:
First and foremost, know your audiences and document them on an Excel sheet.
This may seem like a ?duh? statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65-plus targeting.
Some of the time, your client will have some ideal audiences and demos that you can us...