The NFL Draft kicks off Thursday night, which led Visage and On Base Marketing to wonder what the scouting cards for social networks would look like.
Visage and On Base Marketing prepared the infographic below, highlighting the pros, cons and key statistics for Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat, and On Base Marketing founder and CEO Justin Lafferty, former editor of SocialTimes, said in an email:
Social media channels can have very distinct audiences. There’s no one-size-fits-all solution anymore. You wouldn’t use Snapchat the way you’d use Facebook or LinkedIn. By learning the differences in each platform, you can optimize your content for each channel. LinkedIn users seek thought leadership, while Snapchat users want to see your brand’s creative side. Keep this in mind when creating a multichannel campaign.
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