Snapchat parent Snap Inc. made another acquisition last week: Israeli augmented reality startup Cimagine Media.
Cimagine?s augmented reality technology allows potential customers to visualize products ?in their own environments? in 3-D, and according to its website, clients include Coca-Cola, Shop Direct and furniture retailer John Lewis.
Israeli newspaper Calcalist reported that the deal is valued at between $30 million and $40 million, and it marks Snap Inc.?s first acquisition in Israel. Connie Loizos of TechCrunch speculated that the deal could represent a talent grab for Snap Inc., as Cimagine co-founders Ozi Egri, Amiram Avraham, Nir Daube and CEO Yoni Nevo are all specialists in the fields of computer vision and image processing.
Readers: Why do you think Snap Inc. acquired Cimagine Media"

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