How did you spend your Friday night" Snapchat spent it changing its company name to Snap Inc. and introducing its Spectacles sunglasses with integrated video cameras.
Why the late-Friday-night announcement" A leaked video of Spectacles posted by Business Insider likely accelerated the process.
CEO Evan Spiegel broke the news to Seth Stevenson of The Wall Street Journal before the company shared it on its new blog.
Team Snap introduced Spectacles in a blog post:
We?ve been working for the past few years to develop a totally new type of camera. We call it Spectacles!
Imagine one of your favorite memories. What if you could go back and see that memory the way you experienced it" That?s why we built Spectacles.
Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories. We?ve created one of the smallest wireless video cameras in the world, capable of taking a day?s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses ? available in three different colors!
Spectacles connect directly to Snapchat via Bluetooth or Wi-Fi and transfer your Memories directly into the application in our brand new circular video format.
Circular video plays full screen on any device, in any orientation, and captures the human perspective with a 115-degree field of view. We can?t wait for you to see it!
Spectacles will be available soon.

Stevenson reported after Spiegel?s demonstration of Spectacles...