Starbucks is the brand with the highest influence rate on Facebook, based on its engagement with micro-influencers, according to the latest data from Mavrck.
The coffee powerhouse was followed by Coca-Cola and MTV on the Average Influencer Index from the micro-influencer marketing platform, which also introduced a free tool, Fan Grader, to analyze brands? Facebook pages and determine and engage with those pages? top 100 micro-influencers.
The top 25 brands on the Average Influencer Index from Mavrck were:

Starbucks
Coca-Cola
MTV
Samsung Mobile
National Basketball Association
KFC
World Wrestling Entertainment
Nike
Target United Airlines
Red Bull
Walmart
Visa
Playstation
Dove
Southwest Airlines
Oreo
Heineken
McDonald?s
Dodge
Intel
Disney
BMW
Bud Light
MasterCard

Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader:
In today?s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal. With Mavrck?s Fan Grader tool, brands can now understand the social capital of their fans for free.
Readers: Did any of the brands that cracked the Average Influencer Index top 25 surprise you"

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