Instagram is moving to an algorithm-filtered image feed, showing users the images most interesting to them?similar to Facebook’s Top Stories feature.
Quick reaction was negative, from both users (who didn’t want Instagram and Facebook meddling in their reverse-chronological feed) and influencers, who rely on Instagram’s reach.
How did content creators respond"

We think it’s never too late to remind all the lovely people out there to turn on the push notification to keep getting updates from us! Happy instagramming! #turnonnotifications #instalike #instapic #instafashion #followus #instagram #instagramupdate #vauntclothing #jaipur
A photo posted by Vaunt Designer Clothing (@vauntclothing) on Apr 1, 2016 at 4:37am PDT
We’ve seen this before. When Facebook really started to crank up its News Feed algorithm, brands begged fans to turn on notifications so they wouldn’t miss a post.
Is this really the best option, though" SocialTimes talked with Brad O’Brien, senior director of paid social and native advertising at 3Q Digital, to learn how brands can learn from the past.
Begging for fans to turn on notifications can backfire. If people get too many notifications (you’re not the only one asking them to do this), there’s an easy fix: the unfollow.
So what can brands do to hold fans’ attention" O’Brien’s advice may be frustrating to many content creators, but it’s one echoed by Faceboo...