Early this month, Instagram launched Stories, a ??new? feature that enables users to create stories–a feed of photos and videos complete with your own doodles, captions and stickers, and displayed for 24 hours only.
Sound familiar" That?s because it is.
In what can only be seen as a fairly shameless copy, Instagram Stories replicates pretty much everything people love about Snapchat?s feature of the same name. When confronted with claims of copying, management teams are usually vague and evasive. But in a surprisingly honest interview with TechCrunch, Instagram CEO Kevin Systrom gave Snapchat ?all the credit? for the idea:
This isn?t about who invented something. This is about a format and how you take it to a network and put your own spin on it. At first glance, it?s difficult to find what exactly that ?spin? is. But with some time to reflect, the subtleties and true potential of Instagram Stories begin to emerge.
But what exactly is that potential, and how is it likely to affect influencer marketing"
Introducing Snapstagram
There are voices claiming that this latest development will be the end of Snapchat, but let?s clear it up now: Instagram will never be Snapchat. Or vice versa. They may be similar, but they come from totally different DNA.
Snapchat has a clear appeal, audience and market–one that is distinctly different from Instagram. On the back of its fun filters, ephemeral nature and adult-proof user experience, it has become the app of choic...