In a surprising move that reflects modern viewing habits, the National Basketball Association recently announced that it is considering shortening the length of games due to the diminishing attention span of millennials.
If this sounds like a problem isolated to basketball, it isn’t.
Think about how exactly you watch the Super Bowl–maybe at a large party with family, friends, pizza and beer. What is everyone doing" Watching the game undistracted from their smartphones, tablets, and laptops"
Yeah ? I didn?t think so.
Two teams, two screens
To understand how users behave during the ?Big Game,? Salesforce conducted a survey prior to Super Bowl 50 and found that 80 percent of viewers planned on using two or more screens while viewing. They discovered that social media was the main distraction, with Facebook leading the way, followed by Twitter. Even President Donald Trump took to Twitter during last year?s game, writing: ?So far the Super Bowl is very boring – not nearly as exciting as politics…!?
But let?s be clear: It?s not just social media that is distracting Super Bowl viewers. Data taken from in-game activity has shown increased activity on sports applications such as NFL Mobile and NBC Sports, and an increase in website visits to Super Bowl advertisers.
In short, even during the Super Bowl, viewers are distracted AF and rely heavily on their phones to communicate with friends, check out highlights and commentary and Google search the ...