The 2016 Summer Olympic Games was undoubtedly a huge opportunity for publishers to engage audiences around the world. Just as athletes trained to ?wow? their fans, many outlets also prepared to capture the excitement with gold-medal content.
After all, media consumption of the Games is on the rise, having reached an all-time peak with the 2012 Summer Olympic Games from London, which scored 621 million unique visitors to related web content and nearly 39 million unique visitors on mobile.
While it?s too early for media data on Rio 2016, it?s safe to assume that it will exceed London?s record. Likewise, publishers also outdid themselves for Rio. From artificial intelligence technology to branded content series, here is some of the gold-medal winning content they produced for the 2016 Summer Olympics. Publisher: People
What: Photo gallery of the ?Human Emoji?
While Simone Biles was the leading star of the American women?s gymnastics team, her teammate, 16-year-old Laurie Hernandez, garnered her own media attention for her enthusiasm and lively spirit. Hernandez may have won silver on the balance beam, but it was her ?beaming? facial expressions that got even more attention. From her smiles to frowns to that wink at the judges, Hernandez was hailed as the ?human emoji,? a title that trended across social media and various news sites. People jumped on it, creating a playful photo gallery entitled, ?7 Times Gymnast Laurie Hernandez Lived Up to Her Title of ?Human Emoji.?? Bl...