It?s no secret that video is a growing medium. In fact, one-third of all online activity is spent watching video. Social feeds are packed with clips of cats, stunts and makeup tutorials. In the next four years, spend on mobile video is set to grow by 700 percent?and it?s making influencers like yourself rethink your content strategy.
With Facebook users watching more than 100 million hours of videos each day, you need a way to step up the game and stay relevant in crowded social feeds. Here are a few ways to get over the intimidation factor and use video to gain more fans and advertising dollars.
Go for a test drive
A camera in video-recording mode is much different than one snapping photos. One of the biggest issues with video that many influencers discover is that they?re camera-shy. If you?re new to the medium, you will need to play around with video to find an onscreen personality that reflects your brand. Start small with something familiar. For example, grab an old product you?ve previously covered and verbally go through the review as the content for the first video. Because you already know the ins and outs of an old post, it?ll be easier to talk about it on camera.
Given that many applications give users the ability to cut and revise clips, feel free to take as many shots as needed and piece it together afterward, and take comfort that you don?t have to publicly share test videos.
Platforms like YouTube and dubdub allow users to save their videos as private. Thi...