In June, U.S. media publishers generated more than 1.45 billion total social actions (likes, comments, shares, retweets, dislikes), a 2 percent decline compared with the previous month.
Publishers? engagement by platform was led by Instagram at 48 percent, followed by Facebook (47 percent), Twitter (4 percent) and YouTube (1 percent).
The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in June.
The slight decline in month-over-month engagement can be attributed to publishers generating 2 percent fewer Facebook actions and 1.5 percent fewer Instagram actions. Engagement actually increased on Twitter and YouTube by 4 percent and 2 percent, respectively.
Among the top 10 publishers, The Huffington Post experienced the most month-over-month engagement improvement, at 63 percent. HuffPost was ranked outside of the top 10 last month. National Geographic, Tasty and Bleacher Report maintained the first three spots from last month?s ranking.

i Total actions include all post-level likes, shares, retweets, dislikes and comments (does not include views).
ii Total content includes all posts, tweets, media and YouTube videos posted by each brand across platforms.
iii Total fans/followers includes fans/followers for all properties under each brand as of June 30.
iv The percent change in actions metric calculates the growth or decline in total actions in June compared to May.

Key Engagement Drivers in June
HuffPost?s engagemen...