More Twitter users will be able to earn money via pre-roll ads on their video content following an announcement by the social network Tuesday.
Product manager Guy Snir said in a blog post that it is extending its creator revenue program to ?creators of all sizes,? giving video creators that are approved by its Amplify Publisher Program the opportunity to run pre-roll ads prior to their content and collect a portion of the ad revenue.

We’re expanding our revenue programs to empower creators to earn money in multiple ways! https://t.co/ebnJxNaZqA pic.twitter.com/OGlI9tbeMa
? Twitter Video (@video) August 30, 2016

Snir did not specify terms, but a source told Kurt Wagner of Re/code that participating creators will receive 70 percent of generated revenue, compared with 55 percent for YouTube. According to Snir, benefits for creators participating in this new program include:

Industry-leading revenue share model.
Complete opt-in control/flexibility: Program participants can either elect to opt-in videos tweet-by-tweet or preset monetization for all of their videos.
Content can be opted-in for monetization 100 percent non-exclusively, meaning that creators can elect to monetize it on Twitter as well as other platforms.

Snir also detailed several product upgrades aimed at easing the process of participating in the new program, writing:
Creators can now upload, manage and publish media more efficiently and effectively than ever before across both desktop (via the n...