Pepsi is the exclusive launch partner for Twitter?s newest advertising option, promoted stickers, which was introduced Monday.
Head of product, brand and video ads Ilya Brown revealed promoted stickers in a blog post Monday, saying that brands can take advantage of the stickers feature Twitter debuted in July and create and promote custom stickers for users of the social network.
Pepsi will kick off the feature with nearly 50 custom promoted stickers in 10 markets as part of its global PepsiMoji campaign, and Brown wrote that this initiative marks the largest partnership between Twitter and Pepsi to date, adding that it also includes a custom niche creator campaign that shows Twitter users how to use their stickers, a branded Pepsi emoji and a promoted trend. Brown added in the blog post:
Starting today, brands can create and promote custom stickers for anyone on Twitter to use. A brand?s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person?s photos more fun and engaging. Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.
Brands can design four or eight stickers?like accessories and other props?for users to add to their own photos. Photos with a brand?s stickers are shared with all of a user?s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with...