Marketing choices are often led by technological developments. With increased reliance on the internet, marketers are catering to internet-first and, in some cases, mobile-only audiences. But what do consumers think of the technologies that could define the near future, such as wearables, virtual reality and live video" A report from text-to-video creation platform Wibbitz surveyed more than 1,000 U.S. internet users to find out.
Image credit: Michael Gray
Wibbitz found that news-seeking internet and mobile audiences have the most positive outlook when it comes to live video, with 35 percent of survey respondents expressing a positive view; however, 25 percent had a negative view. The confidence is lowest when it comes to VR technologies, and while less skeptical about wearables and chat bots, the level of distrust among survey respondents was still at least twice the level of trust. As with all technological developments, there are five kinds of users: innovators, early adopters, the early majority, the late majority and the laggards. Innovators are already using the technologies in question, while laggards will almost certainly never use these technologies, at least for gathering news.
Live video is already performing well, with 16 percent of the survey participants already using it to gather news. Five percent are early adopters and 33 percent are in the early majority category, meaning that once the technology is somewhat proven, they will be on board. 41 percent...