There is a science to creating a great influencer marketing post.
It all starts with a great story first and foremost–a story written genuinely from the influencer?s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them. It?s perfectly fine to give them a theme so that you have some cohesiveness to your influencer campaign, but the last thing you want is 50 influencers out there creating practically identical content for you.
You build credibility and trust for your brand or product through multiple stories told from different angles. It showcases exactly how great your brand is and how well the brand or product fits into so many lives.
Always include a clear and conspicuous disclosure at the top: In compliance with Federal Trade Commission requirements, each post must begin with a tactful disclosure, ensuring that the influencers maintain their credibility. It should be placed at the top of the post so that the reader knows from the onset of starting to read the piece that the post is sponsored content. The disclosure can include the campaign hashtags, as well.
The FTC is cracking down on nondisclosures, so it?s important to be diligent and make sure every post is clearly designated as sponsored or risk large fines.
But don?t worry about disclosures keeping the readers from engaging with the content. As long as the content is valuable, useful or entertaining audiences don?t care if...