Instagram revealed a new feature earlier this month that many retail brands would love to jump into: taggable products, a new shopping experience inside the application.
The taggable products feature allows users to tap the tags that are applied to photos. Apart from the usual tags, these will offer more details about the product. The even more awesome part is that this product view window will have a purchase link, which will redirect users to retailers? own products pages, where they can complete their purchases.

InstagramShoppingWarbyParker from SocialTimes on Vimeo.
This means users can buy products they see on Instagram directly through the app, without having to search for those products in other windows.
Instagram vice president of monetization James Quarles said 60 percent of Instagrammers say they learn about products and services on the app, while 75 percent say they take actions like visiting sites, searching or telling friends after being influenced by posts on Instagram. And according to the latest research from GlobalWebIndex, one-half of instagrammers research products on the social network.
As we see, Instagram is more than a place where users like and comment on other users? photos–it is a great place to find new customers, too. And with the new taggable products feature, brands that use the platform have the opportunity to start making some real money.
But let?s delve into this topic and see if it?s something suitable for influencers and what bra...