How many of your Twitter followers read every tweet you send" The number is probably smaller than you think. Reading all of a brand’s tweets requires users to either A) Log in and read tweets extremely frequently… or perpetually, or B) Constantly visit the Twitter profiles of the brands they want to hear from. And as much as it would be great if your tweets were so engaging that they pulled all of your followers over to your profile, the hard truth is, they aren’t. And they don’t.
No matter how witty, interesting, or how much value your tweets contain, most of your audience will likely “luck” onto them – they will only see them if they happen to be online right around the time you tweet.
So if you’ve got a compelling message, how do you ensure more of your audience sees it" You duplicate your tweets. Now, when we say “duplicate tweets,” that doesn’t mean copy and pasting tweets word-for-word and spamming your followers’ timelines. Instead, we’re using the term loosely, to mean tweeting the same meaning using different words, phrases, calls-to-action and multimedia.
So when is duplicating tweets a good idea" Here are some situations where it works:

When you’ve created a killer piece of content. After all, why tweet it once and then let your audience forget about it (or, for many of them, not see it at all)"
When you’re running a time-sensitive promotion, deal, cont...