Interactivity is becoming more prevalent in our society. Shows like Q&A in Australia track and monitor the number of tweets that are directly linked to the show as it is aired, and viewers can tweet in with questions for the panel.
In this example, you can see that broadcasters are using interactivity to their advantage by getting profound and valuable feedback from their audience, but also engaging them more and leveraging multiscreen interaction.
It could be put forward that that social media will outpace more conventional media sources in certain fields. For example, conventional news broadcasting may take a backseat to livestreams over social networking platforms, with the average person becoming a journalist with breaking news.
Twitter?s latest move to support live feeds, such as tightening up collaboration with news agencies like Bloomberg, as well as Facebook Live are enriching the scene of user-generated content via live crowdcasting. This is only a short step by those giants to move into premium-grade content streaming, moreover, as they possess far better knowledge of their user preferences than any of the traditional media and broadcasting houses do.
Tightening collaborations between social networks and broadcasters such as the Twitter example above is the manifestation of such synergies, but on the flip side, it should make broadcasters more wary about their market power.
The social media industry is new, pervasive and captivating with younger audiences, wh...