How do marketers reach their consumers in today?s somewhat cluttered digital landscape" The answer is simple: A successful digital advertising strategy incorporates various channels into its strategy, as to diversify its reach.
Leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultimately succeed and arrive at their key performance indicators.
Understanding the difference between the two forms of advertising, dynamic display and social media, is crucial to leveraging them both successfully and using them together.
Dynamic display advertising, or programmatic media buying, includes banner, video and mobile placements. These ads are bought and sold through a live auction, on a per-impression basis. Dynamic advertising brings the ease of use to those looking for a solution that connects marketers with third-party data and real-time bidding across display, mobile and video. Also, programmatic allows marketers to leverage vast amounts of data to deliver relevant ads to their customer based on online behavior and where they are within the marketing funnel.
In comparison, social media advertising refers to the process of gaining traffic or conversions through social media sites, such as Facebook, Instagram, Snapchat and Twitter.
Facebook advertising is a platform that allows businesses to increase their brand awareness and sales. This allows marketers to reach their target audience and ...