Twitter Thursday announced the winners of its first-ever Twitter Awards, recognizing original and creative advertising on the social network.
The gold winners in each category were:
#LIVE award: Ready, Set, Race, NASCAR, by Ogilvy & Mather. Twitter said NASCAR set the record for the largest social media spike in history.

Cool suit @DaleJr! 500th tweet of these hashtags wins his #DAYTONA500 fire suit! Rules: https://t.co/lB97h16f1T pic.twitter.com/0hE41rAJOS
? NASCAR (@NASCAR) February 21, 2016

#CREATIVITY award: #LiveInTheMovies, Airbnb, by TBWA/Chiat Day. Airbnb outpaced paid television advertisers in conversation and reach during the weekend of the 88th Annual Academy Awards.

This weekend, #LiveInTheMovies with Airbnb. What movie would you live in" https://t.co/lvcw7smzTe ? Airbnb (@Airbnb) February 26, 2016

#CUSTOMER award: @AppleSupport Launch, Apple, by Media Arts Lab. Twitter said its live nature enables Apple Support to respond to customer inquiries, pick up conversations with customers at any time and incorporate rich media into responses.

Made a mistake while using Calculator" Swipe to delete and keep crunching numbers. pic.twitter.com/K8UN2gour8
? Apple Support (@AppleSupport) August 15, 2016

#SCALE award: Dear Media, Dove, by Razorfish. This campaign empowered users to confront media sexism toward female athletes by tweeting back at publishers with #MyBeautyMySay.

RT if you take pride in what female athletes do, not how they look. https://t....