YouTube released its YouTube AdBlitz 10-Year Anniversary Report, which analyzed the performance of Super Bowl ads on the video-sharing platform over the past nine years.
The report showed that the top 20 Super Bowl ads on YouTube from 2008 through 2016 have accounted for more than 440 million minutes of total watch time. YouTube determined the top 20 ads based on their views in January and February of the year in which they were originally released.
YouTube said the share of Super Bowl ads that are released on the platform before the “Big Game” increased by more than 200 percent from 2008 to 2016, adding that 90 percent of the ads in the top 20 were shared on YouTube before the Super Bowl in their year.
Elsewhere, YouTube found that some ads remain popular long after the Big Game is over. Specifically, three Super Bowl ads?Old Spice’s “The Man Your Man Could Smell Like” from 2010, Ram Trucks’ “Farmer” from 2013 and GoPro and Red Bull’s “Red Bull Stratos–The Full Story” from 2014?were collectively viewed more than 5 million times in 2016. In total, these three ads have over 92.5 million lifetime views on YouTube. Outside of the U.S., YouTube said Super Bowl ad viewership on its platform has increased by more than 28 times since 2008. In 2016, the three countries outside of the U.S. that watched the most Super Bowl ads on YouTube were the U.K., Canada and Russia.
Here’s the complete list of ...