Activision Raked in $1.2 Billion from Microtransactions Alone in Three Months
For further proof that microtransactions aren?t going anywhere anytime soon, all one needs to do is look at Activision Blizzard?s recent financials. In just three months? time, the publisher raked in a whopping $1.2 billion from microtransactions alone. That?s $1.2 billion between the months of July and September of this year.
Activision Blizzard recently shared its financial results for the aforementioned three-month period. Evidently, microtransactions count as one sector that continues to perform phenomenally for the publisher. The $1.2 billion figure, marked as ?in-game net bookings,? is an 69 percent increase over the $709 million earned from microtransactions during the same period last year.
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Source: PlayStation LifeStyle
URL: http://www.playstationlifestyle.net
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