As expected, Sony is not yet ready to talk shop when it comes to the PlayStation 5?s price point. Many may recall that PS4?s price was not revealed until E3 2013, a mere five months ahead of the console?s launch. Why is this pattern continuing into the next generation" It seems rather simple?Competition. Because of other platforms, a recent statement implies, Sony wants to keep its cards close to its chest in case adjustments are in order.
Chief Financial Officer Hiroki Totoki addressed this and more during the company?s earnings report for FY2019?s third quarter. Totoki was asked to detail how console prices are decided, prompting him to explain what factors Sony can and cannot control. Labor costs, for example, does count as something Sony fully controls. Due to circumstances beyond company influence, the reveal of pricing and the promotion that follows is an entirely different story.
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