Daily Reaction: Is Overhype a Marketing Failure or the Fault of the Fans" - Videogames Blogs

Daily Reaction: Is Overhype a Marketing Failure or the Fault of the Fans"



Back on Friday when Gearbox and 2K started teasing out the Borderlands 3 ?Celebration of Togetherness,? speculation went wild about what this upcoming announcement could be. Turns out, for all the eager anticipation, ?Celebration of Togetherness? was everyone coming together in disappointment that the update they had all waited four days for just ended up being a cinematic trailer set to The Turtles? ?Happy Together.? Yup, no new information, no exciting reveals, and definitely nothing to do with cross-play. Just a dizzying and psychedelic trailer that espoused the lighthearted charm of Borderlands? violence and chaos, but was not worth four days of hype and anticipation.
So who?s to blame" Did the fans get all worked up over nothing because they are too eager to wring the sponge of information ahead of the game?s release" Or did Gearbox and 2K severely misread their audience, writing a check that they just couldn?t cash when it came time to deliver"
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