Who ?won? E3" It?s the eternal question, and now that July?s rolled around, this felt like the perfect retrospective to pose for Daily Reaction. Too often, this question is answered quickly following (or sometimes even during) the show, a kneejerk response that simply looks at the spectacle instead of the underlying details that build a much better picture of gaming going forward. After all, isn?t that what E3 is actually all about" So now that it?s been two weeks since the end of the show, I want to look back to see who did right by E3 and who dropped the ball.
Was Sony Right to Lay Low"
Let?s talk first about Sony, who decided to stay home from E3 this time around. The show floor felt surprisingly empty without Sony or Microsoft?s massive booths. Nintendo was pretty much the only big booth left in the south hall, and while there were a number of other booths in this area, most of the action took place in the west hall where the third party booths were. While Microsoft?s absence was made up for with its own showcase in the Microsoft Theater (probably much cheaper for them to use a building with their name on it), Sony just didn?t bother showing up at all, but did it pay off for them"
PB = PB || {};
PB.gptStandAlone = PB.gptStandAlone || {};
PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAlone':[]};
admiralCookie = readAdmiralCookie();

googletag.cmd.push(function() {
var standAloneSiz...