In transitioning from a regional structure to a ?single global system,? Sony Interactive Entertainment is adding new blood to its growing PlayStation brand. Veronica Rogers, a sales veteran who?s led business development at Dell and Microsoft, has joined the PlayStation family as Head of Global Business Operations. The role will see Rogers report directly to SIE?s CEO and President, Jim Ryan.
As the brand?s Head of Global Business Operations, Rogers will lead the charge with regards to market strategy. This includes managing physical and digital sales operations, in addition to aiding with the expansion of Sony?s PlayStation Plus and PlayStation Now subscription services.

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