EA Removes Intrusive Ads From UFC 4 After Backlash, Issues Apology - Videogames Blogs

EA Removes Intrusive Ads From UFC 4 After Backlash, Issues Apology



Electronic Arts has drawn ire for inserting commercials into EA Sports UFC 4 weeks after the game?s release. These ads, which weren?t present when the game was being reviewed by critics, are (or were) slapped right onto the gameplay.
A clip posted on Reddit has been widely circulating online, showing an ad for Amazon?s The Boys? second season flashing twice in a match ? during and after a replay. Although it only lasts a few seconds, the ad is pretty intrusive and covers a good chunk of the screen. As the match resumes, a thumbnail of the ad appears above the timer.

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