While Electronic Arts is still getting heat over the loot box ?surprise mechanics? debacle, 2K has taken a few blows of its own. Over the weekend, NBA 2K19 players noticed newly added, seemingly unskippable advertisements within the game. This appears to be common practice for 2K Sports titles; however, disgruntled fans are noting that the rate of such ads has noticeably increased.
A Reddit post on the matter has received the bulk of the attention so far. Many fans within the thread are lamenting the ads, sharing disdain at having paid $60 for the title. One Redditor in the thread, xPray4Deathx, posted a video of how long the game takes to load now, explaining,

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