LawBreakers can’t seem to catch a break, as a former Nexon America’s Vice President is scheduled to talk about how the game flopped. Vlad Coho, the former Vice President of Marketing, will give a talk at Seattle-based conference DevGAMM titled “LawBreakers: How I Blew Millions Marketing the Biggest Flop of 2017.” It will likely be about the mistakes he (and possibly Nexon as the game’s publisher) made, as well as what he would’ve done differently.
According to Destructoid, Cliff “Cliffy B.” Bleszinski, who created LawBreakers, has declined to comment on Coho and the subject of his talk. LawBreakers is an Overwatch-like hero shooter developed by Bleszinski and his now-defunct studio Boss Key Productions. LawBreakers launched a year ago on August 8, 2017, but sold so poorly that its publisher, Nexon, wrote the game off as a failure. Nexon blamed things like the timing of the release and popular games like PlayerUnknown’s Battlegrounds as reasons for its inability to find a spot in the marketplace. LawBreakers couldn’t gain traction and capture the industry’s attention, regardless of Cliffy B.’s pedigree.

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