Former Sony Interactive Entertainment VP, Adam Boyes, has shared the story behind the viral PlayStation 4 game sharing clip, which ended up becoming one of the company?s most iconic marketing videos.
In an interesting interview with Push Square, Boyes revealed that the video was his ?dumb? idea, which was conceived on a plane to E3 2013. Boyes had watched a Giant Bomb video in which the team was struggling to grasp Microsoft?s game sharing policies, which led him to come up with a plan to put a message out that highlighted the ease of sharing used PlayStation 4 games.

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