Hitman 3 released last week to critical acclaim. According to GamesIndustry.biz, developer IO Interactive has now revealed the game has recouped its development costs in just seven days since its release.
IOI decided to self-publish Hitman 3 this time, deciding not to go with Warner Bros. who published Hitman 2. They did have a partnership with Square Enix to publish the physical version of the game in some regions, something of a surprise bearing in mind the company ?lost faith? in the franchise after Hitman had disappointing sales. IOI also decided to keep marketing and PR close to the development team, helping to reduce costs. IOI CEO Hakan Abrak explains how this helped:

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