id Software co-founder, John Carmack, thinks that given global component and hardware shortages, companies should directly auction their products in the interest of transparency, and cut the middlemen (in this case, bots and scalpers).
In a series of tweets spotted by Video Games Chronicle, Carmack wrote:

if ( ! ezoic_test() ) {

PB = PB || {};
PB.gptStandAlone = PB.gptStandAlone || {};
PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAlone':[]};
admiralCookie = null;
if (typeof readAdmiralCookie === "function"){
admiralCookie = readAdmiralCookie();
}

googletag.cmd.push(function() {
var standAloneSizeMapping = googletag.sizeMapping().addSize([0, 0], []).addSize([750, 0], [[300, 250]]).addSize([980, 0], [[300, 250]]).build(); PB.gptStandAlone['ros_300x250_p_slot4_1613919832'] = googletag.defineSlot('/4403/cr/playstationlifestyle/ros', [[300, 250]], 'ros_300x250_p_slot4_1613919832') .defineSizeMapping(standAloneSizeMapping) .addService(googletag.pubads())
.setTargeting('pos', 'P').setTargeting('content_detail', '0').setTargeting('kw', 'in-article').setTargeting('coppa', '0').setTargeting('site', 'playstationlifestyle');
googletag.enableServices();
googletag.display('ros_300x250_p_slot4_1613919832');

if (admiralCookie === null || admiralCookie['val'] === 'false') {
googletag.pubads().refres...