Take-Two Interactive CEO Strauss Zelnick has weighed in on the recent debate surrounding increased video game prices, noting that $70 reflects an increase in production costs as well as changes in in-game content over the years.
?The bottom line is that we haven?t seen a front-line price increase for nearly 15 years, and production costs have gone up 200 to 300 percent,? Zelnick told Protocol in a recent interview. ?But more to the point since no one really cares what your production costs are, what consumers are able to do with the product has completely changed. We deliver a much, much bigger game for $60 or $70 than we delivered for $60 10 years ago.?

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