Japanese Retailers Reportedly Selling PS5 via a Lottery System as Supply Remains Frustratingly Low - Videogames Blogs

Japanese Retailers Reportedly Selling PS5 via a Lottery System as Supply Remains Frustratingly Low



Late last year, a lengthy Bloomberg report claimed that Sony?s PlayStation division has been overlooking the Japanese market in favor of Western markets, drawing the ire of consumers in its home turf. The company vehemently denied Bloomberg?s report, but not long afterwards, a Japanese Games Industry article made similar claims, and now, one of the world?s largest financial newspapers has published a report highlighting Sony?s peculiar position in the Japanese market.
A report by Kosuke Shimzu of Nikkei Asia has revealed that the PlayStation 5 remains in severe shortage in Japan, and despite promising to release more inventory during the holiday 2020 period, it appears that Sony did not ramp up supply in the country for the prime shopping season. Although supply remained low in the West as well, some Western retailers were allocated stock before Christmas. It?s unclear if the same was done in Japan or not.
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