Rockstar Games has co-founded CircoLoco Records, a record label made in partnership with the dance brand of the same name. The announcement includes an introduction trailer, posted by the CircoLoco Records official Twitter and YouTube account. The record label also announced a new album titled Monday Dreamin’ set to release on July 9, 2021.
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Formed in 1999, CircoLoco started off as a free after-party event hosted in Ibiza, Spain. The group grew in popularity and currently sits at the forefront of the dance music scene. In a press release on Rockstar’s official page, they stated that the group’s dance floor “has become a principal intersection between underground dance music and elements of fashion, art, and wider culture.” In a separate press release, Rockstar Games co-founder Sam Houser stated that music is “fundamental to [the company] — it’s part of everything we do.” On its about page, the record label states that it aims to “champion forward-thinking dance music and artists beyond the club” and support “underground dance music culture worldwide in the physical and digital worlds.” The last sentence is especially interesting, as it could be hinting at a possible music festival within Grand Theft Auto Online coming in the future.
CircoLoco’s artists have worked with Rockstar Games in the past, namely on Grand Theft Auto Online‘s Cayo Perico Heist update which added over 250 new...