Former Electronic Arts and Xbox executive, Peter Moore, and Wedbush Securities analyst, Michael Pachter, have said that Microsoft is in a position to price the Xbox Series X lower than the PlayStation 5. The duo made their comments during a video chat with Geoff Keighley, in which they discussed the companies? next-gen plans and challenges.
Pachter believes that Microsoft is waiting for Sony to ?blink first? and reveal the PS5?s price because the company has a balance sheet big enough to undercut PS5?s price by at least $100. Moore agreed and said that he thinks both companies are currently considering how much they can afford to lose within the first 12 to 18 months.

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