Despite all the negativity that often surrounds the Call of Duty franchise, it continues to be the game industry?s best-selling title year after year, with 2019?s Modern Warfare expected to be yet another feather in Activision?s cap. But who exactly will be buying the upcoming title" According to analytics firm Newzoo, ?Ultimate Gamers? are most likely to purchase Modern Warfare.
The company describes an Ultimate Gamer as someone who ?lives and breathes games,? regularly watches and consumes video game content, and is always on top of the latest and greatest in the games industry, going as far as investing in the newest games and hardware as they become available.

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