To some degree, EA?s exclusivity deal with the NFL is coming to an end. While Madden maintains its status as the exclusive simulation football title, 2K Games is dipping its toes back in the water. Specifically, 2K and the NFL have entered into an agreement that will see 2K release ?non-simulation football game experiences.? The projects, which are in early development, will fly under the NFL 2K banner. Interestingly, the first of such experiences is on track to launch within the 2021 calendar year.
2K Games shared the fascinating news in a press release, announcing that ?specific game titles, developers, and release dates will be announced at a later date.? According to IGN, 2K?s Senior VP of Sports Strategy and Licensing, Jason Argent, offered the following when asked to clarify what kind of title will launch under the NFL 2K umbrella: ?Our goal is always authenticity, depth, fun and as it relates to these titles?approachable and social football experiences. We think this is a good opportunity to service a more casual market, and our research shows there?s an appetite for that.?
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