British agency Advertising Standards Authority (ASA) has started an investigation into No Man’s Sky and its alleged misleading advertising campaigns. The company explained to Eurogamer that the investigation is focused upon the Steam store page for the title. ASA received “several complaints” about the advertising for No Man’s Sky, which prompted them to look into the matter. They have contacted both developer Hello Games and Valve, the company behind Steam, to respond to a series of questions about the game’s advertising.
According to one Redditor who did file a complaint with the ASA, the company is asking about the following in the advertising campaigns:

Videos:

User interface design
Ship flying behaviour (in formation; with a ?wingman?; flying close to the ground) Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)
Large-scale space combat
Structures and buildings as pictured
Flowing water
Speed of galaxy warp/loading time
Aiming systems

Screenshots:

Size of creatures (9)
Behaviour of ships and sentinels (4, 5 and 8)
Structures and buildings as pictured (3)

Store Page in general:

Quality of graphics
References to: lack of loading screens, trade convoys between stars, factions vying over territory

Even though the ASA’s investigation is currently with Steam due to the Steam-specific complaints, any ruling they make would cross over to all advertising for the game, including YouTube videos a...