Opinion: High Fantasy Sells and Ubisoft is No Tolkien
Publisher Ubisoft made news in 2018 with the announcement that it had signed on Mike Laidlaw, the creative director of the Dragon Age franchise for Bioware, as well as having credits in Jade Empire, Mass Effect, and more. And just as quickly as Laidlaw had been hired, he was gone one year later. The reason, as we found out in a report today from Bloomberg?s Jason Schreier is because of a planned fantasy RPG project for Ubisoft, headed by Laidlaw, to be based around the mythology of King Arthur tentatively titled Avalon. Laidlaw?s project was determined to be not good enough. What happened to cause a known name in the industry pick up and leave" It involves high fantasy and Ubisoft?or at least former CCO Serge Hascoët?thinking itself to be above the works of renowned fantasy author J.R.R. Tolkien. And let me tell you: Ubisoft is no Tolkien.
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