Though Sony may be stepping away from E3 2020, brand recognition for PlayStation continues in a variety of other ways. One of the most notable is Sony?s continued partnership with Activision and investment in the Call of Duty League. PlayStation branding is all over Call of Duty League, both in person at each event and on the live streams, and that simple act of placing the PlayStation and PS4 logos at prominent intervals means it becomes a household name for Call of Duty League?s massive audience. The entire event is played on PS4 Pro consoles as well, so this isn?t just Sony slapping the PlayStation name on a few banners. This is a $500 million investment into the league to make sure ?PlayStation? remains front and center.
The Call of Duty League is heading into its third weekend for the 2020 season. This weekend?s tournament will take place in Atlanta at the Gateway Center Arena, starting February 22 and running through the 23rd. Home franchise Atlanta FaZe remains undefeated so far this year, thanks in part to popular FaZe team members Chris ?Simp? Lehr and Tyler ?aBeZy? Pharris. They hope to continue that streak as they hit their home turf.
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