Reports emerged earlier this year that AT&T was looking to sell off Warner Bros.? gaming division, Warner Bros. Interactive, with prospective buyers including Activision, Take-Two, and Microsoft. It looks like WB Interactive is no longer up for sale, with its parent company determining the growth potential made it far too valuable to get rid of. Bloomberg reports that this decision came after a saenior leadership shuffle at AT&T. Former CEO Randall Stephenson vacated the position, which was filled by Chief Operating Officer John Stankey in July. Stephenson retains a position on the board.
Interest in Warner Bros. Interactive could have fetched as much as $4 billion, according to reports from CNBC in June. The sources inside the company requested Bloomberg keep them anonymous because the information regarding the potential sale and now retraction was never meant to be public. Additional comments made last month seemed to indicate they would actually hold onto the video game side of the company, with this report now adding confirmation.
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