Many have long said that E3?s diminishing influence over the years has partly contributed to a number of major publishers either pulling out of the show or running their own events simultaneously. This was further cemented by E3?s transition from an industry trade show to a public event, the first year of which saw a number of companies complain about mismanagement and chaos. While E3 continues to argue that it?s still as relevant as ever, data shows otherwise.
According to SuperData Research, AAA publishers are doing just fine without E3. The firm revealed that Twitch?s average minute audience (average amount of viewers watching a live event at any given minute during the broadcast) reached 1.51 million during the PlayStation 5 reveal event. In contrast, the Xbox E3 2019 show reached 0.94 million, and Nintendo?s E3 2019 broadcast peaked at 0.56 million.
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