Sony’s Deal With Microsoft Is an Attempt to Prepare for Increasing Competition - Videogames Blogs

Sony’s Deal With Microsoft Is an Attempt to Prepare for Increasing Competition



PlayStation CEO Jim Ryan recently sat down with CNET to talk about the company?s success and future. While the interview isn?t as much of a deep-dive as the one with Mark Cerny earlier in the year, it does provide some fascinating insight into PlayStation?s mindset going into the next generation of consoles. According to Ryan, ?The landscape is changing fast.? Despite the PlayStation 4 closing in on 100 million units, he believes company still needs to adapt to an ever-changing industry. And cloud gaming is a major factor as these new consoles set to release.
Part of that strategy is the headline-grabbing deal Sony signed with Microsoft. As many had speculated, this is part of an attempt to be better situated against an increasing number of entrants into the games industry, most notably tech giant Google.
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