Folks over at Segment Next recently discovered a virtual reality patent filed by Sony Interactive Entertainment, which describes technology that enables the company to display advertisements within headsets.
Filed in 2018 but published late last month, the idea is illustrated in the image above.

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PB.gptStandAlone = PB.gptStandAlone || {};
PB.gptAutoRefresh = PB.gptAutoRefresh || {'gptAds':[], 'gptStandAlone':[]};
admiralCookie = readAdmiralCookie();

googletag.cmd.push(function() {
var standAloneSizeMapping = googletag.sizeMapping().addSize([0, 0], []).addSize([750, 0], [[300, 250]]).addSize([980, 0], [[300, 250]]).build(); PB.gptStandAlone['ros_300x250_p_slot4_1594044183'] = googletag.defineSlot('/4403/cr/playstationlifestyle/ros', [[300, 250]], 'ros_300x250_p_slot4_1594044183') .defineSizeMapping(standAloneSizeMapping) .addService(googletag.pubads())
.setTargeting('pos', 'P').setTargeting('content_detail', '0').setTargeting('kw', 'in-article').setTargeting('coppa', '0').setTargeting('site', 'playstationlifestyle');
googletag.enableServices();
googletag.display('ros_300x250_p_slot4_1594044183');

if (admiralCookie === null || admiralCookie['val'] === 'false') {
googletag.pubads().refresh([PB.gptStandAlone['ros_300x250_p_slot4_1594044183']]);
}

});

PB = PB || {};
gptAds = PB.gptAd...