Consumer brand loyalty can be integral to any company?s sustainability and growth. Evidently, this has worked wonders for technology manufacturers over the last few decades. When it comes to video game consoles, one study claims PlayStation brand loyalty is unlike any other. Reportedly, PlayStation fans are the most loyal by a pretty sizable margin.
BestSEOCompanies surveyed a little over 1,000 people for a study on brand loyalty. With regards to ?gaming affiliations,? the study found that 40.7 percent considered themselves most dedicated to PlayStation. Microsoft received 31 percent of the vote, while Nintendo came in at a close third with 30.4 percent. The rest of the survey?s results were split between an unspecified gaming PC brand, laptop brand, HTC Vive, and Oculus Rift.
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