Take-Two subsidiary 2K Games counts as the first big publisher to announce a bump in price for next-gen games. NBA 2K21 on next-gen platforms will cost $70, while its current-gen counterpart remains at $60. Such a hike reflects the ?quality of the experience,? Take-Two CEO Strauss Zelnick argues. But the publisher isn?t ready to state whether it will apply the increased pricing model to all of its next-gen projects.
In an interview with GamesIndustry.biz, Zelnick explained the core reason for the price bump. Most notably, game prices have remained stagnant for several years, while development costs continuously spike. Zelnick said,

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