The new generation of consoles brought with it a pretty big change for some major titles from various publisher; a video game price increase from the previous standard of $59.99 to $69.99. Take-Two CEO Strauss Zelnick thinks that players are ready to see a price increase on games, citing the last major game price increase as back in 2005 when the standard went from $49.99 to $59.99.
At the Morgan Stanley Technology, Media, & Telecom Conference this week, VGC noted that Zelnick was asked about the reaction to NBA 2K21?s $70 price point. ?We announced a $70 price point for NBA 2K21, our view was that we?re offering an array of extraordinary experiences, lots of replayability,? He said. ?And the last time there was a frontline price increase in the US was 2005, 2006, so we think consumers were ready for it.?
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