It?s no question that E3?s presence has been waning in importance in recent years. After all, large publishers have been dropping out of the show left and right, and Sony was even absent at E3 2019. That?s why the Entertainment Software Association (ESA) is considering overhauling E3 to make it more of a consumer event, with a focus on celebrities and influencers, and giving it more of a festival-like feel. A series of slides demonstrated the ESA?s pitch for what it might do with E3 going forward.
Originally, E3 started as a trade show with the goal of showing retailers the newest games for the upcoming holiday season. As time went on, the show became less about that, and it has shifted to focus more on consumers. In 2017, the ESA allowed anyone to attend the show. And, after the ESA unintentionally leaked over 2000 media professionals? information earlier in August of 2019, some may have concerns about attending in the future.
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